Why We Rebranded

We have changed our name!

 

As of 1st February 2020, The Perth Foot & Ankle Clinic is now Foot Ankle Lower Limb. We’re still the same business, owned and run by the same people, and that is not going to change any time soon. But we are moving with the times, and so our focus has expanded.

 

Why did we rebrand? Well, we have been working with feet for over 30 years, but more and more, we have been seeing that the whole lower limb is part of the picture. Also, we don’t just treat feet: people come to us with ankle, knee, hip and postural problems too, so we outgrew the name “Foot & Ankle”.

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Our market research showed that we are valued as a local community business, which provides a premium service to all age groups. For ourselves, we value the latest scientific evidence, the best techniques, and our niche as lower limb experts.

 

We find that focusing on the patient as a whole—not just the problem they come in with—provides the best outcomes. We are still podiatrists, but we also offer exercise physiology and partner with others for a total treatment offering. We needed a new name to reflect our change in focus, hence Foot Ankle Lower Limb. Our new name says it all!